Expertise, Experience, Education, & Talks

Bridget’s CV

Expertise

  • UX & DESIGN

    Site Audits & Discovery, Sitemaps, Wireframes, Prototypes, Layouts, User Research, CRM Email Templating, Branding, Apparel, Social Media

    Sketch, InVision, XD, Figma, Photoshop, Illustrator, InDesign, Miro, Mural

    OPTIMIZATION & STRATEGY

    A/B Testing, Analytics Auditing & Reporting, Process Building

    Veeva, Optimizely, ContentSquare, Hotjar, Google Analytics

  • Public Speaking, Passion, Problem Solving, Critical Thinking, Communication, Adaptability, Innovation, Collaboration

Work Experience

  • Previously DBA Fishawack Health

    September 2022 - Present

    Responsible for site audits, affinity mapping, user journeys, sitemaps, wireframes, and cross-functional “best practice” presentations & trainings

  • July 2020 - September 2022

    Managed and led team of online content specialists through site structure strategy, user journey, SEO updates, A/B testing, & both internal and external marketing communications

  • October 2019 - July 2020

    Responsible for site audits, wireframes, mock-ups, sitemaps, & user flows

  • October 2018 - October 2019

    Managed and led a team of designers through user experience and interface design challenges in a digital pharmaceutical agency setting

  • September 2017 - October 2018

    Responsible for HTML5 banners, email blasts, digital catalogs, static-to-Wordpress site conversion; a part of Brownstein’s “Innovation Team”

  • January 2016 - September 2017

    UX audits, wireframes, sitemaps, UI design | Development of static & Wordpress sites, as well as Veeva and web applications

Freelance Experience

  • June 2017 - September 2017

  • July 2016 - August 2016

  • July 2015 - September 2015

  • June 2015 - August 2015

  • November 2014 - June 2015

Primary Education

  • Attended Fall 2012 - Spring 2014
    Graduated May 2014

    Activities and Societies:
    Philly Ad Club, Chapter Vice President

    Honors & awards:
    Philly Ad Club Scholarships 2014
    "Philly’s Future" Tom Quigley Scholarship Award-Winner

    Antonelli Institute Design Competition 2014
    – 1st place: Web Design, Poster Design, Advertising
    – 2nd place: Logo Design, Brochure Design, Promotions & Direct Mail
    – 3rd place: Package Design

    Antonelli Institute Design Competition 2013
    – 1st place: Poster Design, Brochure Design, Computer Illustration
    – 2nd place: Brochure Design

  • Attended Spring 2011 - Spring 2012

    Activities and Societies:
    Residence Hall Association, Peabody Hall Vice President

    Honors & awards:
    Temple University "Homecoming Banner Design" Competition 2012
    1st Place Winner

  • Attended Fall 2010

Additional Coursework

  • Courses: XCode & Swift, Wordpress (with PHP), RaspberryPi

  • Courses: HTML/CSS, Javascript, jQuery, AngularJS

  • Courses: User Experience & Research, HTML/CSS, Javascript, jQuery, Sass/LESS, Git/Github, Node.JS, SQL

Teaching &
TA Experience

  • Instructor
    – User Experience (UX) 101
    – UI Tools (Photoshop, Illustrator, & Sketch)
    – Photoshop 101

    TA
    – HTML/CSS 101
    – HTML/CSS 201
    – Javascript

  • TA
    – Javascript & jQuery

Talks & Panels

  • Abstractions II Conference
    August 2019, Pittsburgh, PA

    Philadelphia JavaScript Developers Meetup
    June 2019, Philadelphia, PA

  • Girl Develop It Philly Meetup
    February 2017, Philadelphia, PA

  • Philly Ad Club College Career Sessions
    October 2016, Philadelphia, PA